Can technology change the lives of suburban husbands and wives? You bet!
In 1957, Simplicity Manufacturing Company of Port Washington, Wisconsin rolled out its first riding tractor – the Wonder Boy X-100. This was no ordinary riding tractor, however. Packed under its metal hood and plastic dome resided an all-purpose lawn system for mowing, weeding, fertilizing, seeding, and pest spraying. It could be used as a snow plow and as a tractor for hauling other equipment. Its on-board electric-generating system provided the driver air-conditioned comfort from atop an air foam cushioned seat, along with a radio telephone and drink-chilling system. Savings in lawn maintenance time could allow its lucky owners to get in an early round on the links. Just snap on the Wonder Boy’s running lights and drive it off to the course as a golf cart.
Simplicity’s promotional photo illustrated not only the mower of the future, but something of gender roles of the future. While a man relaxes with his pipe and a drink, a stylish woman confidently pilots the marvel from a space-age cockpit.
Image Credit: AP Images