Vintage 1957 – The Ford Ranchero


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In 1957, Ford Motor Company introduced the Ranchero, classified as a utility coupe and proclaimed to be “More than a car!  More than a truck!”  Based on a new, full-size platform, the Ranchero had an open, reinforced bed, unique rear window, and integrated cab and cargo box.  It was offered with two trim levels: a basic model marketed to traditional pickup buyers such as farmers; and the Custom model which sported many of the popular Fairlane’s options and accessories.  These included stainless steel bodyside mouldings, two -tone paint, and even a stylized longhorn symbol on the tailgate.

The Ranchero was a big hit with the buying public.  It drove and rode like a car, but could haul loads like a pickup.  Engine options were either a 223-cubic-inch 6 cylinder, 292-cubic-inch 2 barrel, or a 312-cubic-inch 4 barrel Thunderbird Special. Ford’s new vehicle was so successful that General Motors created the Chevrolet El Camino to compete with the Ranchero, starting with the 1959 model year.

Ford Ranchero Ad

Image Credits: Barrett-Jackson Auction Company;;; Ford Motor Company

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